UPDATE: Etisalat Nigeria Changes Its Name To 9mobile


Few days ago, it was posted on this blog that etisalat Nigeria was given 3 weeks ultimatum for a change of name and currently they've done so in an effort to calm worries and fears of customers and to stabilize the troubled telecoms company by changing the name brand.


With the latest info gathered, the new name of Etisalat Nigeria is "9Mobile".
At an executive meeting held in Lagos two hours ago, the name 9Mobile was adopted and all staff across the country are being notified of the change of name.

Emerging Markets Telecommunication Services Ltd. (EMTS) trading as Etisalat Nigeria on Tuesday informed its customers that a proposed change of brand name will not affect its operations.

The telecoms company is yet to unveil the new brand to the public.

Etisalat Nigeria has 20 million subscribers, making it the country’s number four mobile operator with a 14 percent market share. Our mandate is to make sure the business runs as profitably as it can. What is most important now is to … ensure that the business runs and meets its obligations,” the company’s new chief executive Boye Olusanya said on Tuesday.

He said the telecom company is focused on getting the group back on track.

Source: 

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