This is one company that it's price are way too high.
HTC reduces it's phone price, HTC 10 to INR 47,990 ($720) in India. When the phone was first launched in April it come with the price tag of INR 52,900 ($795). Which is too expensive!
Besides, it's competitors are sold for something way more lower than that, talking of the Samsung Galaxy S7, LG S5 and so many of them. When it comes to smartphones in it's category based on Price, we talk of Apple iPhone 7 and 7 Plus. Even with the HTC 10 current price, it's still expensive, or isn't it?
It's about time they change their sales strategies or they might end-up killing the brand name it's self and eventually lose sales, massively.